By bus, train, ferry, shuttle, bicycle, car, foot - there are so many options......


Google Maps Trip Planning - Data Management Tools & FAQs

Online trip planning with Google Transit provides transport providers critical infrastructure to increase ridership and meet livability goals for Federal Transit Administration. Whether verifying connections before leaving home, or plotting transit options on mobile devices, transit riders turn to Google Transit for instant answers. For small and rural agencies, integration into Google Transit harnesses the power of Google's searches, mapping and translation services. Simplifying connections with adjoining transportation networks.

Multiple bus services around Washington's Olympic Loop

MJC is uniquely positioned to make Google Transit integration simple and quick while minimizing costs. With decades of experience in high-level transportation planning and finance, Marcy Jaffe pioneered the first Google Transit integration of an interstate carrier in 2007, and recently organized nearly 20 rural agencies on the 360-mile Olympic Peninsula into a single network — currently the world's most extensive network of tribal nations, small, rural transit and private transport providers online at Google Transit. In a recent project with the California Center for Innovative Transportation, the effectiveness of MJC's innovative approach to Google Transit integration achieved an unprecedented level of efficiency and accuracy.

Using simple and accessible tools rather than costly proprietary software, Marcy Jaffe invites transit agencies and staff to participate in the development and maintenance of data according to the Google Transit Feed Specification (GTFS). MJC customizes its approach to meet the needs of each specific agency, offering more ways to trim costs than ever before by working with staff to provide data, ensure accuracy, and even participating in maintenance to the degree desired.

Click to the MJC clients' list and see trip planning data in action.





Presentation to Regional Planning Executive Committee on the Olympic Peninsula (view/download)

September 17, 2010, Marcy Jaffe presented the limitless opportunties for welcoming more travelers to Washington's Olympic Peninsula with green travel itinerary details from Victoria, BC to Makah and Quileute Tribes and Pacific Coast beachs returning to SeaTac airport. To view or download the presentation (opens in Adobe Reader format).


How do I plan a trip on Google Transit?

Similar to generating driving directions in Google Maps, simply click 'Get Directions', enter a starting point and destination, and click on the train icon above. Remember that trips will only display for agencies which have already submitted schedules and routes to Google Transit.

How much should I budget for Google Transit integration with MJC?

MJC fees for GTFS integration range depending on the size and complexity of each agency. Determining factors include accuracy of geocoded stop locations, number of stops and routes in a given system. MJC gives clients a distinct advantage — non-proprietary software and training tools from National Rural Transit Assistance Program enables agencies to manage updates and maintenance with ease and efficiency. Many agencies choose to further trim costs by directing staff to engage in GTFS integration. MJC provides training and support for agency staff, in addition to standard quality controls. Please contact Marcy Jaffe to receive a free estimate.

Will GTFS integration expose my agency to hidden fees or costs?

MJC is committed to local businesses and transportation agencies by offering simple and accessible tools, rather than proprietary software. Too often, experience has proven that Intelligent Transportation System (ITS) deployments obligate small agencies to unexpected proprietary software upgrades that sometimes require purchase of new hardware, in addition to annual maintenance fees subject to the discretion of a private firm. MJC offers custom solutions that meet your budget.

My agency or business already has a trip planner. Why is it important for us to integrate into Google Transit? What about other trip planners?

As transit riders increasingly use consumer technology to plan trips, Google Transit is the most standardized trip-planning platform, providing an indispensable tool for transit agencies worldwide. Other mapping and trip planners use the same data provided for General Transit Feed Specification (GTFS). After integrating your schedules into Google Transit, common schedule searches will no longer display the note: "Your search for transit directions appears to be outside our current coverage area. Please consult our list of participating public transit agencies." Non-English speakers benefit from Google Transit's fusion with services such as Google Translate and trip planning in their native language. Additionally, transit agencies with active trip-planners find that carefully prepared datasets make GTFS integration easier and less expensive than starting from square one.

How does MJC integrate data?

Marcy Jaffe and the team at MJC build upon the integrated platform applications of Google Maps and Google Earth, using applications provided by Google, Inc such as Feed Validator and Schedule Viewer to verify data and accuracy. Working closely with your local agency or business, MJC pinpoints stop coordinates to ensure riders can easily locate each stop on a precise street corner, within a large shopping mall or park-and-ride lot. Once GTFS has cleared initial validation, MJC works closely with clients to visually verify the correct appearance of each route, including all variants.

Once schedules are live at Google Transit, Marcy Jaffe and the team at MJC continue to revisit data and postings to assure quality control. The process of compiling GTFS begins with the bus stops inventory, including geocoding of bus stops with sufficient precision in latitude and longitude to enable a rider to find a bus stop with ease and confidence.


In most cases, an agency provides a detailed bus stops inventory, often consisting of coordinates collected for other applications. If merely a list of the bus stops organized by address or intersection and route is available, MJC deploys on-line tools to geocode and then further refine stop location by direction of travel. Results are submitted to clients for review and verification.

Many small and rural agencies already have built or maintain their schedules in Excel spreadsheets. At this stage, MJC builds upon agency staff familiarity with spreadsheets, linking existing data to a series of worksheets in Microsoft Excel to generate GTFS output. In the event that an agency does not have data in a workable format, then MJC will integrate schedules either manually or using an innovative data conversion tool.

What if trip options to your door are not yet displayed?

Interested in next steps?

Contact Marcy Jaffe for a free consultation on how your agency or company can be the next displayed at Google Maps:

CLICK HERE to contact Marcy

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